Disable the Limits

dtlcapDisable the Limits is a t-shirt company with big aspirations! Jackie Stapleton, owner/ founder is an incredible woman with a unique whimsical drawing style, which she captures in her designs. 

Jackie created Disable the Limits as a tribute to her son Jack who was severely injured in a boating accident and was not expected to survive. Through a lot of hard work and a team of amazing doctors at the Children’s Healthcare of Atlanta, Scottish Rite. Jack not only survived, he is thriving! Jack’s strength and determination coupled with Jackie’s faith is the driving force behind Disable the Limits.

Graphic Design

When I first met with Jackie she was looking  for an artist/illustrator to help her expand her product line. At our first meeting (after several phone calls) I told Jackie that I saw myself in a different role, more Creative Director/ Graphic Designer. I explained to her that she needed to define Disable the Limits brand identity to take the business to the next level.

dtl-t-shirt-logoTogether using the DEq we identified Disable the Limits’ core brand elements, expanding them to create their brand identity. We fine tuned the logo (specifying a font), selected brand colors, designed business and thank you cards, postcards, print ad and Facebook header.

Shelton Cochran Designs also developed Disable the Limits e-commerce, WordPress website and help develop a branding strategy to use across media platforms.



Shelton Cochran Design also converted all Disable the Limits t-shirt designs into eps. files, help develop new product concepts and  designed packaging stickers, tabs and product labels.